The Research Institute for Primary Care and Health Sciences at Keele University marked the day by conducting an internal seminar to showcase several of their ongoing and planned research projects focusing on self-harm and suicide in primary care populations. Professor Carolyn Chew-Graham highlighted the impact of self-harm in primary care and Ms Isabela Troya (PhD student) discussed the value of PPIE on her systematic review into self-harm in older adults. Researchers, Dr Faraz Mughal (NIHR funded) and Dr James Prior (NIHR SPCR funded) outlined their respective planned research projects, Faraz exploring self-harm in young people; and James leading a study on self-harm and suicide in patients with chronic MSK conditions. Linked to this seminar, the group held a cake sale to raise funds for a local self-harm support group, which has been instrumental in supporting Carolyn’s and Isabela’s work.